Optimism: Success in the Media Against All Odds - A Memoir (PB) (2024)

"Prepare to be enthralled by 'Optimism, ' the remarkable memoir that unfolds the extraordinary life of Batt Johnson, a true pioneer in American broadcasting history. His journey, punctuated by groundbreaking achievements and daring exploits, serves as a testament to the power of resilience, determination, and the unwavering pursuit of one's dreams.

At the heart of Batt Johnson's narrative lies a performance that etched his name into the annals of television history-- a portrayal as the husband with "ring around the collar" in a national network Wisk television commercial. The commercial's staggering success, deemed the highest-rated in the 135-year history of Lever Brothers, marked a pivotal moment in his career.

However, Batt's accomplishments extend far beyond a single role. His path, illuminated by unwavering determination, traverses the murky and exclusionary waters of the media landscape, where he emerged as a trailblazer in multiple broadcasting formats, including Rock 'n Roll, Jazz, Smooth Jazz, Country, Urban, and Big Band. A feat that Radio & Records Magazine recognized by ranking him at number 9-- a remarkable accolade for the only African American on that top-10 list nationwide.

Batt's diverse talents shine through various mediums-- he has graced television commercials, news broadcasts, hosted TV home shopping shows, performed in plays, films, videos, modeled, lent his voice to cartoons, and even excelled as a hand model. Yet, his impact reaches far beyond entertainment, as he has also donned the role of a professor and media trainer, imparting his knowledge to a spectrum that includes doctors, lawyers, business executives, politicians, and luminaries of the NBA, among others.

The tapestry of 'Optimism' weaves through over 20 countries, encompassing adventures in distant lands like Norway, Italy, Germany, and France, where he performed on radio. His life's journey took him to South Korea and exposed him to diverse cultures, each chapter reflecting the spirit of exploration and discovery.

'Batt Johnson's captivating stories aren't confined to professional accomplishments alone; they extend to deeply personal feats. Locked in a Texas desert tear gas chamber without a mask during Army basic training, his resilience shone through. Furthermore, he embraced the vibrant world of Argentine tango dancing, becoming a proficient dancer, instructor, and even dancing until the early hours in Buenos Aires.

As you immerse yourself in 'Optimism, ' you'll be carried along on a journey that resonates with tenacity, triumph over adversity, and the sheer joy of pursuing a life fully lived."